Difference between Corporate Identity & Branding
To differentiate corporate identity and branding, which are used in marketing, to make the difference between these both is a difficult one as it correlates to each other; I hope you agree Infographic Video Presentation . A corporate identity is a look or visual representation of a business. A corporate identity can be a logo, motto, images. Branding is how a customer’s view of the company after their experience with the respected company. We can say corporate identity is the internal factor of a company to the project, and branding is the external factor in how customers view the company. The brand defined as “A brand is a person’s gut feeling about a product, service, or company” said by Marty Neumeier. A corporate identity is how a company wants to projects its identity in the market; when it comes to branding, it is precisely the reliability of the business’s look and perception in the customers’ mindset, usually based on their experiences with a company. In branding, the ad